Purpose of position

Develop the Bio Proposition Strategy & Marketing plan. Need to assess "what Bio Proposition" and in which markets we can actually implement this in over the next 0-2 years in a profitable and sustainable way.

Position dimensions

Key financial indicators cannot be broadcasted for confidentiality reasons.

Reports to:

Global Fuels' Portfolio Manager


Shell International Petroleum Company

Area of coverage



Bio Proposition Development/Communication (CVP, RTB, Role in overall Portfolio Strategy).

Determine value added to Bio Proposition by combining Lubricants, Network, CR, etc.

Bio Proposition Marketing Programme Development.

Bio Proposition Marketing Programme Implementation.

Develop methodology for determining ROI of bio proposition investments.

Bio Proposition Plan & Capability (i.e. within S&D).
Bio Proposition Implementation globally.

Competences required

Displays Interpersonal Effectiveness - Skill

Motivates, Coaches and Develops - Skill

Delivers Results Through Others - Skill

Generating Insights - Skill

Strategic Marketing & Planning - Skill

Effective Messaging - Skill

Delivering Excellence in the Market - Skill

CVP Development - Product/Serv. Portfolio - Skill

CVP Development - Pricing - Skill

CVP Development - Promotions - Skill

CVP Development - Channel/Sector Mgmt - Skill

Builds Shared Vision - Knowledge

Champions Customer and Stakeholder Focus - Knowledge

Maximizes Business Opportunities - Knowledge

Demonstrates Self Mastery - Knowledge

Demonstrates Courage - Knowledge

Values Difference - Knowledge

Understand and Apply Retail HSSE Standars - Knowledge